Instagram has rolled out a series of new features designed to form stronger connections with followers.These new features can be used with Instagram’s fastest-growing channels–stories and live videos.Countdowns in StoriesUsers can now add interactive countdown stickers to Instagram stories.Marketers can use this feature to countdown to an event, like a product launch or a webinar.Ecommerce retailers can also use countdown stickers in stories to remind followers about a limited-time offer that’s expiring soon. Or one that’s about to start.After a countdown sticker is created the first time it will be readily available to reuse until the countdown ends.Other users who see the countdown can follow it, which will allow them to receive a notification when the countdown is over.Questions in Instagram LiveQuestion stickers can now be utilized during live videos, allowing users to receive questions from their followers and answer them in real-time.Live videos are … [Read more...] about Instagram Adds New Ways to Engage With Followers
102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu
This is the first of three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about: How to optimizing your site architecture and crawl paths for better rankings Does ‘crawl budget’ actually exist (even though Google says it doesn’t)? How to set up a crawl, and what data to pull into your crawl analysis for better insights The free common crawl web graph dataset and what she was surprised to learn about backlinks on the web What universities can’t teach you about SEO Listen Now! BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months. Related Episodes You Might Like Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox The New Technical SEO (In Plain English) w/Mike King Show Agenda … [Read more...] about 102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu
Google Launches First-Ever Game Based on Google Search Trends
How much do you know about this year’s top search trends?Test your knowledge of Google Search in 2018 by taking the new ‘Game of the Year’ quiz.Every year Google releases a roundup of top search trends, but this is the first time the company has developed a game based on search data.The way it works is simple:Answer a series of questions about this year’s trending searchesCollect points for correct answersUnlock harder questions by progressing through the gameA special bonus round at the end ups the difficulty even moreAfter three wrong answers, it’s game overI played it a few times and it’s actually pretty challenging. I managed to finish it with a high score of 603 points.The game is easy enough to play, it’s just 20 multiple-choice questions and you have to pick what was searched more between several possible answers.Bonus rounds appear throughout the game where you’re presented with a topic and have to choose whether it trended more … [Read more...] about Google Launches First-Ever Game Based on Google Search Trends
Annual Progress Report in Just 4 Steps
The end of the year is close, and that means it’s time to send out those annual reports. Drawing up a worthy annual progress report in the chaotic environment of the Christmas rush and tough deadlines is quite tricky. But SEMrush can help! Our My Reports tool lets you aggregate the data from dozens of tools within the SEMrush suite in a click. In addition to this, you can: Create reports from scratch or use customizable templates. Include screenshots and text of your own. Add Google Analytics, Google Search Console, and Google My Business data. Schedule regular email delivery of the reports to the target email address. Before We Start In this busy world, we are all pressed for time. So before you start choosing from dozens of My Reports widgets, make sure you observe the 10 rules of an awesome report that will guarantee appreciation from managers and colleagues: Make it helpful. The key to first-class reporting is the ability to answer any questions people may … [Read more...] about Annual Progress Report in Just 4 Steps
Digital Marketing Conference Calendar 2019: 350+ Events Across the Globe, Updated
Digital marketing conferences in 2019 will be held from San Diego to Beijing and everywhere in between. Whether you’re into SEO, PPC advertising, content marketing, social media, big data, UX or general business growth, you can find events just right for you. Why attend an in-person marketing event? We think there’s no better way to grow professionally than to experience the whirlwind of information, education and networking that a live event provides. Newly updated for 2019, our Digital Marketing Conference Calendar contains more than 350 events worldwide! We hope this helps you start planning your year ahead. (Click here to skip straight ahead to the full calendar.) We’ve organized this massive list of 350+ digital marketing conferences in three ways — you can view events by regional location, by topic focus, or by month on a calendar. You can also download the calendar for viewing in your Google Calendar, where you’ll always see the most up-to-date … [Read more...] about Digital Marketing Conference Calendar 2019: 350+ Events Across the Globe, Updated