Meta descriptions are often underrated. In an SEO world, where SEO professionals are obsessed with backlinks, keyword research, keywords optimization, mobile-friendliness, and the loading speed of a website, meta descriptions often take the backseat. It does not mean, however, that they have no role to play. Almost a decade ago, meta description was considered a vital component that must be optimized with proper keywords — just like the H1, H2 tags and the URL of the page. However, in the modern-day SEO, its importance as something to be keyword-optimized has somewhat diminished. However, meta descriptions can still play important roles in driving engagement and your SEO strategy forward by helping you get more traffic and increase organic CTR. In this blog post, we discuss how. 1. Include primary keywords Including primary keywords in the meta description of your web page is extremely important. Not only it helps in SEO rankings, but it also captures the attention of online … [Read more...] about 4 Ways to Increase the CTR with Meta Descriptions
Should I Outsource My Social Media? 6 Questions to Ask Yourself
With every other Instagram star being a social media guru these days, it’s common for businesses to ask themselves whether they should look into outsourcing their social media efforts.The day-to-day tasks of running a business are generally enough for the average CEO, causing social media marketing to fall short on the priority calendar.Social media marketing is its own beast and requires a special attention and level of creativity. Frankly, it isn’t for everyone.If you’re going back and forth on whether to outsource your social media marketing, ask yourself the following questions first.1. How Much Time Do I Have to Devote to Managing Social Media?Time is the biggest reason businesses look to outsourcing their social media.Social media isn’t just about scheduling posts.You actually have to invest time in:Tracking your brand mentions on social media.Monitoring the conversations that are happening.Trying new growth hack methods.Responding immediately to any … [Read more...] about Should I Outsource My Social Media? 6 Questions to Ask Yourself
Google Listens & Responds To A Site That Lost 60% Of Their Traffic After An Algorithm Update
In this mornings hangout with Google's John Mueller, one web site owner who lost 60% of his traffic over a Google search algorithm update several months ago asked John what he should do. The interesting thing, John did bring his detailed examples to the search engineers and had to tell this guy that after reviewing the examples, the engineers felt things were working as normal. That is obviously gut wrenching for a site that has to do payroll and lost 60% of their organic traffic. So he goes on to ask for advice, what to do next, what can they change. It is pretty interesting, somewhat sad and upsetting, to watch.This part of the conversation starts at 3:51 or so and lasts for 11 or 12 minutes. Here is the embed:It is really nice to see evidence that John Mueller brought back specific examples to the search engineers, discussing it with these engineers in detail and then bringing that information back to the webmaster/site owner and the community. But of course, it is not what that … [Read more...] about Google Listens & Responds To A Site That Lost 60% Of Their Traffic After An Algorithm Update
Ask Yoast: Site migration and rankings • Yoast
Site migrations are probably not on most people’s fun list. Alas, sometimes they’re necessary to ensure the continued health of a website. Once you’ve decided you need to do a migration, it’s important to make sure you know what you’re doing and make a plan for how to approach things beforehand. Whether you’re moving from HTTP to HTTPS, switching your TLD, or moving to another domain: think about what you need to change, and make sure you can easily pinpoint the cause if something goes wrong. In any case, take into account that you may experience lower traffic, the first few weeks after your migration, simply because your new URLs need to be properly indexed again. If everything goes well and you don’t break things, your rankings will improve over time. Let’s discuss a case where this might happen in some more detail in today’s Ask Yoast! Anthony Spitery emailed us about his situation: Our website ranks well in Google but it’s … [Read more...] about Ask Yoast: Site migration and rankings • Yoast
Google: We Not Use isRelatedTo & isSimilarTo Product Schema
Google's John Mueller said on Twitter that Google does not currently use isRelatedTo or isSimilarTo schema for product schema in web search. He said as far as he knows, they do not use it.isRelatedTo schema is a pointer to another, somehow related product (or multiple products). isSimilarTo is a pointer to another, functionally similar product (or multiple products).John said "I'm pretty sure we don't use them in web search -- I don't know how you'd use them outside of search." Forum discussion at Twitter. … [Read more...] about Google: We Not Use isRelatedTo & isSimilarTo Product Schema