For the past year, I’ve been finding myself becoming a bigger fan of the Keywords Everywhere Tool. Through trial and error of testing many different keyword research tools and websites, I continually find myself coming back to this one. It is easy to use and in my opinion the most convenient. If you aren’t familiar with Keywords Everywhere it is an extension that is available for both Chrome and Firefox that displays the search volume for keywords right in Google’s search bar. There are many reasons why I prefer this tool over Keyword Planner, so let’s just get right into it. It Saves Time Once you download this tool, you’ll be able to say goodbye to all the time you’ve spent researching and comparing keywords on different platforms. My favorite feature about the Keywords Everywhere tool is that you can quickly get the search volume for any keyword by going directly to Google and typing it in. Technically, you don’t even have to search for … [Read more...] about 7 Reasons Why You Should Be Using the Keywords Everywhere Extension
Long Tail Keywords: Find the Right Ones for Your Business
Aug 16, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive One of the most effective ways to pull ahead of competing businesses is to optimize your website for search engines. Search engine optimization (SEO) is the act of tailoring the content on your site to appear high among the results of an online search. It is becoming a necessity for companies that want to strengthen their online presence. Implementing keywords is the simplest, most basic approach for improving your search engine rankings. To improve your SEO, it is important to find the right long tail keywords for your business. What Are Long Tail Keywords? Long tail keywords are phrases that have at least three words. The benefit of a longer keyword is that it is more specific. Instead of targeting a broad audience, long tail keywords focus on a niche group. Your chances of ranking as one of the top search results are significantly higher if you target a more specific search and, therefore, a more … [Read more...] about Long Tail Keywords: Find the Right Ones for Your Business
Block your site’s search result pages • Yoast
Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal search pages indexed. Google considers these search results pages to be of lower quality than your actual informational pages. That doesn’t mean these internal search pages are useless, but it makes sense to block these internal search pages. Back in 2007 Many years ago, Google, or more specifically Matt Cutts, told us that we should block these pages in our robots.txt. The reason for that: Typically, web search results don’t add value to users, and since our core goal is to provide the best search results possible, we generally exclude search results from our web search index. (Not all URLs that contains things like … [Read more...] about Block your site’s search result pages • Yoast
Communicating Search to the C-Suite: From Rank to Revenue
If growth is indeed everyone’s job within an organization, then everyone needs to understand the importance of search marketing. No other discipline has delivered growth in such a profitable and sustainable manner over the past decade.Google handles more than 1.3 trillion searches each year, 51 percent of all traffic to websites comes via organic search, and $72 billion will be spent on SEO services in 2018 in the U.S. alone.Search marketing has become an increasingly prominent discussion topic in the boardroom.Simply put: search delivers great numbers.However, search is also evolving into a more sophisticated, ubiquitous method of information discovery.Where once search marketing could exist in isolation and quietly get results, it is now converging with content marketing, customer experience, social media, and any number of other disciplines.That’s great news for search practitioners, but only if they have the tools at their disposal to take advantage.To thrive in … [Read more...] about Communicating Search to the C-Suite: From Rank to Revenue
Google Medic Update: Many Are Looking Back To Google’s Panda Advice From 2011
With the Google Medic Update from August 1st, the core broad Google algorithm update. Many are not just looking at the quality raters guidelines but also looking back at the advice former head of search Amit Singhal gave around the Google Panda update from May 2011. The advice is solid advice for any web site looking to get better and thus can probably be related to any core broad algorithm update. Dan Shure posted a screen shot of some of the bullet points on Twitter that post back in 2011: Gary Illyes from Google responded in his normal sarcastic manner on Twitter saying "It's almost like we've been saying the same things for the last decade." SEOs, webmasters and those impacted by this Google update are looking for ways to get their rankings back. Google's advice has been super limited thus far and SEOs are trying to figure out if they need to focus on links, content or other things. Overall, from the advice I am seeing, Google is pointing at overall a better content and user … [Read more...] about Google Medic Update: Many Are Looking Back To Google’s Panda Advice From 2011
Google: Taking Old Content & Relabeling It As New Is A Bad SEO Hack
Google's John Mueller said on Twitter, with the disclaimer of him putting his user hat on (not Google hat), that relabeling old content as new, without any additional changes is a bad SEO hack. He said it is bad for the user, causes frustration when they find out and doesn't give your users the respect they deserve, he said.John shared a tweet about the "strategy" of changing title tags from 2018 to 2019, for example - Best SEO Practices in 2018 to be changed to Best SEO Practices in 2019. Here is that tweet: John said "as a user, recognizing that old content is just being relabeled as new completely kills any authority that I thought the author / site had." "Good content is not lazy content," he added. "SEO hacks don't make a site great. Give your content and users the respect they deserve," he said. John explained that this does not mean you should not maintain old content, he said maintaining old content is a good thing. But relabeling content with no real change is a disservice … [Read more...] about Google: Taking Old Content & Relabeling It As New Is A Bad SEO Hack
Google Adds Troubleshooting Section For Job Posting Structured Data
Google has added to the developer documents around job posting structured data a whole new troubleshooting section. This section gives developers access to more tips on how to properly implement this type of schema. Aaron Bradly first noticed this and posted it on Google+, he said:As per the call-out image, Google has added a section on specifications for job posting (http://bit.ly/2DPO144) to help publishers resolve issues "[if] your job posting isn't appearing in the jobs enriched search results or if you've received a manual action for Spammy Structured Markup in Search Console" - all the highlighted menu items are new.What Google has provided is obviously very useful for those experiencing problems implementing schema.org/JobPosting. A welcome addition, as a frequent complaint against Google with regard to structured data is that information on errors is absent or too vague - let's hope they bring this level of support to other data types.The troubleshooting section is broken … [Read more...] about Google Adds Troubleshooting Section For Job Posting Structured Data
Last Chance: Share A Story About How Matt Cutts Has Helped You
For the past 113 days, over 16 weeks, there has been a story posted each day at mattcutts.org about how he has helped an individual person. This is your reminder, if you missed the first announcement, that we have about two weeks left of stories and you should submit your story now before the site stops accepting stories.As you may remember, Matt Cutts who has given so much of his professional and personal time to the SEO community, has tragically lost his wife several months ago and the whole community was mourning a bit with him. We were looking for a way to take a bit of the pain away, just a little bit of it, not just by sending one thank you and story but by having something Matt and his family can look at on a daily basis. So we came up with the idea of letting people submit stories about how Matt has helped them over the years and post one story per day at the site.So 113 stories later, we are almost done with all the submissions. We have about two weeks left. But I'd love … [Read more...] about Last Chance: Share A Story About How Matt Cutts Has Helped You
Google: Avoid Change URLs Unless You Really Have To
For years and years, Google has been telling people to not change URLs unless they have to. Google's John Mueller said it again in a Reddit thread, strongly encouraging the webmaster to avoid changing the URLs on his site.In this example, the webmaster is looking to change his international URL structure to /en-gb from /uk and to /de-de from /de, and so on. Google's John Mueller the biggest concern he sees with how Google will react is the URL change and the time it takes Google to reprocess it all. He wrote:The bigger effect will be from changing a lot of URLs (all pages in those folders) - that always takes time to be reprocessed. I'd avoid changing URLs unless you have a really good reason to do so, and you're sure that they'll remain like that in the long run.This does not apply with HTTP to HTTPS, because Google has a special process for this.But for most other URL changes, espesially not at the root level, it can take Google some time to rediscover all those URLs.Forum … [Read more...] about Google: Avoid Change URLs Unless You Really Have To
Blue Google Pool Table Room
Do you like the color blue and do you like playing pool? Well, then you have to visit Google Dublin and ask to play pool in this room. It is super blue, the pool table is blue and is looks calm and relaxing. This photo was posted on Instagram, amongst others from the Google Dublin office.This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers. … [Read more...] about Blue Google Pool Table Room