Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Content Indexing Bug, GoogleBot Chrome 76, Favicons, Link Penalties & More This week I tried to zoom in on sections of the video as I was talking, so you can see the screen better - hope you like it and make sure to subscribe... Google Still Penalizing Sites For Unnatural Links & It Can Hurt Bad I absolutely love when the industry is transparent and Dan Petrovic from Dejan SEO said his site was slapped by an unnatural links manual action by Google and the result was that his site no longer ranks for its name or key terms. A lot of folks in the industry have been saying Google has toned down these manual actions, espesially around links but here is one example of one. Google Tests Featured Snippets Anchors & Highlights On Desktop Google has a feature on mobile, … [Read more...] about Daily Search Forum Recap: August 23, 2019
What to do When Your Campaign is Limited By Budget
Your campaign is limited by budget — what does this mean? We’ve all seen the alert before: Some see it as a bad thing, some see it as an opportunity, and some just want that ugly red text to go away. When a campaign is limited by budget, here’s what’s happening: You’re missing out on traffic: Google is only able to enter you into a certain number of auctions based on your daily budget. If that budget is too low compared to your keywords’ search volume and average CPCs, your delivery will be limited, meaning fewer impressions and clicks. You’re missing out on conversions: If your campaign is budget capped, you’re leaving conversions on the table! If you’re missing out on impressions and clicks, you’re definitely missing out on conversions. You’re letting competitors get a leg up: If you’re not showing up for a search, your competitor probably is. Whenever you’re limited by budget and not … [Read more...] about What to do When Your Campaign is Limited By Budget
Five great tools to improve PPC ads
Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea. Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads. Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages. Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns. Whitepaper All About Click Fraud and How You Can Block ItWhat Customers Expect in the Age of AIThe Call Tracking Study Guide for MarketersThe Definitive Guide … [Read more...] about Five great tools to improve PPC ads
Property Management & Rental Terminology (In Depth Glossary)
Abandonment: The surrender or relinquishment of a real estate property, including a piece of land or a housing unit. Accumulated Depreciation: The asset’s depreciation from the acquisition phase to the latest depreciation results in dollar amount. ADA: Abbreviation for The Americans with Disability Act, a federal legislation that prohibits any form of discrimination against people with disabilities. Amortization: The equalization of the regular mortgage payment over the life of the loan by lowering the interest payments and raising the principal payments. The repayment of loan principal over time. Annual depreciation: The depreciation of the asset in the recently finished fiscal year in dollar amount. Affordable housing: Housing governed by a federal or state agency with an aim to help people and control their rent when they meet certain criteria. Agent: Individuals who have a legal basis to act on behalf of another person. Amenities: Material and immaterial features of a given … [Read more...] about Property Management & Rental Terminology (In Depth Glossary)
Free webinar: All about structured data!
It’s what’s hot in SEO right now – and it will be for years to come. We’re talking about structured data! How does it work? What does it do? More importantly: what can it do for you? On Thursday, September 5th, tune in from wherever you are to learn about structured data and its possibilities! Sit back, relax, and let us bring you up to speed on all things structured data, with special guest Jason Barnard. What can you expect? Basically: a fun-filled hour in which we talk you through all you need to know about structured data. And: the chance to ask questions! Marieke van de Rakt, CEO of Yoast, will host this webinar. She will be joined by Joost de Valk, founder of Yoast, and Omar Reiss, CTO of Yoast. Also, we’re very happy to welcome Jason Barnard as our special guest, a well-known SEO consultant and host of the #SEOisAEO digital marketing podcast! But that’s not all: what’s a discussion on structured data without our very own Jono Alderson? … [Read more...] about Free webinar: All about structured data!