Google has launched a new and improved version of the Google My Business app which lets business owners do more on-the-go.Here is an overview of some of the top new features:Posts: With a press of the new Post button in the app, you can upload a photo, create an offer or event and add it right to your Business Profile on Google.Customers Tab: View and respond to customer messages, reviews, and booking requests.Notifications: The app will send notifications when there’s a new customer connection such as a follow, message, booking, or review.Analytics: Profile results are displayed on the home screen, which shows how many people are finding and connecting with your business.These features are new to the Google My Business mobile app, but not new to Google My Business in general.However, with these features now being available on the mobile app businesses have a more convenient way to engage with customers and manage their listings.While announcing these new updates, Google also … [Read more...] about Google My Business App Updated With Ability to Create Posts, View Analytics, More
Google’s New Website Analysis Tool, Web.dev, Has Several Reported Bugs
Multiple bugs have been reported in Google’s new website and SEO analysis tool, Web.dev, which have been confirmed as known issues.Web.dev was just released yesterday in open beta, so issues are to be expected in these early stages.With that said, it’s important for developers and SEOs to be aware of these issues when using Web.dev to perform site audits.If the tool reports on an error that you believe to be false, check to see if it’s a known issue. It’s possible there’s not really an error at all.Our own developer, Vahan Petrosyan, spent a sleepless night trying to fix an error on this site when there wasn’t anything wrong in the first place. It was just a bug in the Web.dev tool.The error he’s referencing has to do with Web.dev incorrectly reporting that a site does not support HTTP/2.This has been confirmed as a bug here.Vahan encountered another issue with that tool where Web.dev is reporting on HTML elements that do not exist.Google … [Read more...] about Google’s New Website Analysis Tool, Web.dev, Has Several Reported Bugs
Getting over the winter blues: searching for flights in January
Sector insights Emily Hogarth, 14 Nov 2018 Winter is only just beginning, and we’re still in that ‘can’t wait to get all cosy and never go outside’ phase. But all too soon Brits will be sick to death of the site of icicles outside and roaring fires inside. The post-Christmas winter blues are real, and reflected in peoples holiday habits. As holiday makers shop more and more online for the cheapest flights and destinations, we can form a clearer understanding of travel search habits. Short haul vs. Long haul Using Pi Market Intelligence we can compare long haul flights and short haul flights over the last 3 years: It seems that whether it be sun or snow people are coveting in January, they are definitely eager to get away. However, it is also likely that the winter slump doesn’t mean people are fleeing the country in these dark months, but booking ahead for later in the year. After the excitement of Father Christmas visiting, its nice to have something … [Read more...] about Getting over the winter blues: searching for flights in January
What You Need to Know About Google’s New Search Ad Position Metrics
Google continues to provide advertisers with new and helpful ways to analyze search data. While they didn’t roll out a whole new UI this time, their update to search ad position metrics is still pretty useful. Gone are the days of relying only on Average Position to get a sense of where your ad is showing up on the SERP. While average position is a helpful metric to use when analyzing campaigns and making bid adjustments, it doesn’t give you the complete picture of where your ads are appearing on the SERP. It only tells you the order that your ad appears compared to other ads in the auction. For example, an Average Position of 3 tells you that your ad is, on average, in the third position on the SERP, which is usually above the organic results. However, Google sometimes shows only one or two ads above the organic results. Take this search for “banks near me” as an example: Two ads appear above the organic results, but the third ad is at the very bottom of the … [Read more...] about What You Need to Know About Google’s New Search Ad Position Metrics
Assisted Conversions in Google Analytics
Most website owners make use of Google Analytics to measure their online marketing efforts. A lot of information can be pulled out of the data, which gives you valuable insights that can help you improve your future marketing campaigns. However, lots of website owners look at direct revenue from the channels used, and this can result in wrong conclusions. In order to guarantee a complete analysis, we’ll have a look at how you should compare direct and indirect results. This will help to make sure that you take the right steps for future campaigns. Google Analytics has a feature called ‘Assisted Conversions’, which can show you this indirect value. Be as specific as possible When you’re setting up a new marketing campaign, you’ll probably use a few different channels. You might write a newsletter, create a Facebook post and/or a guest post on a relevant blog to promote your campaign. To make sure that you can accurately measure how many sessions, … [Read more...] about Assisted Conversions in Google Analytics