Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Algorithm Changes, Sticky Search Bar, Filter Bubbles, Livestreams & Holidays This week I covered the big monthly Google webmaster report for December. Google may have done a big search algorithm update last Friday. Google launched their sticky rounded search bar last Friday night. Google said they do not have a filter bubble... Google Assistant Testing Audio News Google announced audio news for the Google Assistant. This is not speakable markup or YouTube videos playing on the Google Home Hub, this is real audio news, like broadcaster, podcaster, etc that produce audio form content. Google Again: Do Not Worry About Words Or Keywords In URLs Google's John Mueller said it again, do not worry about words or keywords in the URLs. John responded to a recent question on … [Read more...] about Daily Search Forum Recap: December 7, 2018
Millennials and the Search vs. Social Debate
Mark Aspillera Millennials have a reputation for being the social media generation. They were the first digital natives to reach adulthood, and they have now entered the economy and job market, influencing how businesses across the board market and interact with their customers. The numbers that describe the role of Millennials in the workforce are quite astounding: They make about a quarter of the US population In the last five years, 87 percent of Millennials in the workforce have taken on management responsibilities and the buying power and influence that goes along with them Over half have either started their own business or expressed an interest in doing so It is clear that brands that neglect the Millennial population will do their organizations a great disservice. What has not always been clear, however, is how those within this generation interact with the digital world and brands online. Companies want to know about millennial usage rates between social and … [Read more...] about Millennials and the Search vs. Social Debate
Helping Others See The Value of SEO Recommendations: How to secure buy-in
BrightEdge Although over 90 percent of marketers now understand the importance of content marketing and digital marketing when it comes to engaging the modern consumer, that does not mean everyone else at the organization has bought into the value that can come from focusing on search. One of the biggest struggles some brands have when it comes to properly implementing recommendations is getting buy-in from others within the organization. These business leaders and members of other departments have to have a strong motivation to make the investment in terms of both finances and time. For many others at the organization, the benefits and ROI of marketing projects can be difficult to see and understand. This makes them reluctant to spend their time and money on the recommendations that the marketing team wants implemented. Understanding how to communicate with others at the organization and helping them see the value of the recommendation is a skill that all SEO and … [Read more...] about Helping Others See The Value of SEO Recommendations: How to secure buy-in
Google Assistant Testing Audio News
Google announced audio news for the Google Assistant. This is not speakable markup. or YouTube videos playing on the Google Home Hub, this is real audio news, like broadcaster, podcaster, etc that produce audio form content. Google said they are opening a developer preview that you can fill out a form over here to participate in. Google said:This new experience will bring you an audio news playlist assembled in that moment, for you. It starts with a briefing of top stories and updates on topics you care about, and extends into longer-form content that dives deeper into more stories. At any point in your day when you want to listen to the latest news—as a morning wake-up, during your commute, or while jogging—the Google Assistant will be ready with new stories and updates to the ones you’ve already heard. Plus, using your voice, you can easily ask the Google Assistant to skip a story, go back or stop.To improve and build out this audio news experience, we’ve … [Read more...] about Google Assistant Testing Audio News
Google Again: Do Not Worry About Words Or Keywords In URLs
Google's John Mueller said it again, do not worry about words or keywords in the URLs. John responded to a recent question on Twitter saying "I wouldn't worry about keywords or words in a URL. In many cases, URLs aren't seen by users anyway." It references that video from Matt Cutts back in 2009 where it says keywords play a small role in rankings, but really small.In 2017, John Mueller said keywords in URLs are over rated and that it is a small ranking factor back in 2016.Forum discussion at Twitter. … [Read more...] about Google Again: Do Not Worry About Words Or Keywords In URLs