As more and more new websites get online everyday, website owners find themselves in a pond of fierce competition. What separates the successful online marketers from the rest of the crowd of website owners? Here are the 5 top secrets to a successful internet home business :
1. Offer a freebie on your website. Don’t we all love free stuff? A lot of times, it is not so much that we like whatever the stuff given for free, but the fact that it is free is already very enticing. So, if you are promoting a product or business, be generous in giving away a freebie. Your potential customer will appreciate it, and it will set you on good terms with them which may lead them to purchase what you are selling. With your online business, you can offer a free e-course, free
e-book, free newsletter, or even software with free trial period. To make you stand out in the crowd, offer something beyond the norm.
2. Pack your website with contents and/or products which you are
anexpert on. Though this may not be the case when you first start your online business with affiliate programs, get very knowledgeable quickly about the products you are promoting. I am saying this because it has a profound effect on your marketing efforts. People will most likely buy products or services from the hands of the experts. One sure way you can let the world know of your expertise is to write articles on the subject and publish them in articles information sites. Since many people are on the internet looking for information, you will be positioning yourself to get traffic from targeted potential customers. Best of all, this article marketing is a free traffic generating method, and yet by far is the most effective and powerful tool known in the internet marketing world! Make sure you also load your articles to autoresponder and send them to your opt-in subscribers for more sweet profits of email marketing!
3. Aim to make your site attractive to Search Engines, the widely used among them are Google and Yahoo. Remember, people surf the internet searching for information. In order to generate the heavy traffic that will bring massive profit, you need to get your site ranked pretty high by these search engines. There are some direct ways you can go about this :
a. pay-per-click ad is one great way offered by some search engine. In a pay-per-click programs, you submit an ad with your website keywords to the search engines. The cost per click will depend on your bid for keywords. You can bid for popular keywords to be on the front list which can be expensive, or you can bid for less popular keyword but with some clever keyword twists, your site may still be ranked high. The beauty of this is that you will only pay if a potential customer actually click to view your website. So, it is money well spent for targeted traffic!
b. search engine optimization.
This means creating and designing your site with keywords to the
delight of search engine spiders. You see that search engines will index your webpages in their databases utilizing what-so-called spider which uses certain unique algorithm. The technicalities of search engine optimization itself is a subject which is way too deep to elaborate here. But enough to say that because of the importance of search engine rankings, many companies out there are offering services to optimize your site. Do be very careful though of the many quick illegal methods which can cause your site to be banned by search engines altogether. However, it is definitely a wise thing to learn and to implement search engine optimization to your site.
4. Be aware of your competitors’ activities. Make the best of every opportunity to gain an edge by networking with those website owners who share similar ideas. For example, if your site is selling gardening tools, you can establish reciprocal links with website that sells e-books on gardening. In fact, linking popularity is among the important criteria examined by search engines in determining your site rank. Consequently, many companies now are advertising on programs to create thousands upon thousands of automatic links to your site. However, do not easily buy into this but rather exercise sound judgement in selecting good link partners. The best way to do this to actively join a forum where you can get to know people and
exchange ideas. You may even find a profitable joint venture deal
with other forum members!
5. Exhaust all possibilities to generate traffic to your site. This is how to make it big on the internet. I have mentioned the best online marketing methods above, but you can sure use the conventional advertising methods known to man : newspapers, TV, radio, press release or even mouth-to-mouth advertising within your circle of influence. Brainstorm more ideas and who knows you may come up with the latest advertising methods! After all, internet home business success is a lot about advertising and advertising!
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