Google Checkout Payment System Streamlines Online Shopping Google’s shopping cart system and its answer to rival eBay’s Paypal, Google Checkout, has launched today in an attempt by Google to streamline the search to purchase process into one easy and all encompassing Google system. With Google AdWords and Google Accounts integration, Google Checkout will not only bring ease and a new payment alternative to online shopping, but Google has also introduced a Google Checkout icon which will influence the advertisements which are clicked on by the Google loyalist. To identify the stores which offer Google Checkout, Google is placing a little icon on the Google AdWords (and possibly AdSense) ads of stores offering their Checkout system. Google says that doing so is “an easy way to identify fast, secure places to shop when you search.” Ideally, as Google Checkout adoption grows by Google users, AdWords advertisers serving the shopping cart icon in their ads will experience greater position due to click thru and conversion increases among Google buyers. Google Checkout is of lower cost than Paypal in some circumstances and Google is adding bonuses to AdWords advertisers who are using the system : For every $1 you spend on AdWords, you can process $10 in sales for free. For sales that exceed this amount or if you don’t use AdWords, you can process them at a low 2% and $0.20 per transaction. Paypal’s fees are 30 cents and 2.9% per transaction with a sliding scale which lowers with more expensive transactions….