Assearch marketers, mini-sites might not seem to make sense. Why put content on anew domain when you could just put it on your existing domain, so it can benefitfrom all the link love? Mini-sites have been around forever, but with a newreport fromeMarketer showing they provide the best results for viral marketing, more peopleare likely to give these a shot. This makes it more important than ever to knowwhen it makes sense to use a mini-site and when it doesn’t. The truth is that sometimes mini-sites do work, and there certainly is a timeand place for them. Sometimes we need to think more like traditional marketersand less like search marketers. There are other things in life besides links. When do mini-sites make sense? 1) Content Not Related To Your Brand Or Site When we launched theSearch EngineSmackdown game on PronetAdvertising, it was very successful. There was no point is launching thegame as its own mini-site since it was so closely related to the existing themeof the site. In contrast, would the game have had the same success if it were launched ona debt consolidation site? Probably not. In certain cases, where the viralcontent is not related to your existing site,…
- Audi Launches Viral Mini-Site for Electric “E-Tron” Concept, Possible Electrified R8
- Snoop Dogg’s Instagram post makes Miami judge in viral video famous, yet again
- Minis 'to be built in Germany'
- QOTD: What to Do With Mini?
- Automotive Marketing: Losing Site
- On a scale of one to basketball: What happens when you go viral
- Photo of Tiger Woods' girlfriend went viral at The Open
- Rob Manfred Addresses the Shift, Gambling and That Viral Terry Collins Video
- Avoidable Contact: Cocaine and content, gold Lamborghinis compete with faux reviews and straight ballet-ers.
- How a Tennis Mini Camp Turned Around John Isner’s Year
5 Reasons To Put Viral Content On Mini-Sites have 296 words, post on at April 30, 2007. This is cached page on SEO. If you want remove this page, please contact us.