Google’s Universal Search – Is it Going to Affect Our SEO Efforts?

Let’s first explain how the new Universal Search works. Google has started to mix listings from their news, video, images, local and book search engines (their vertical search services) among its regular searches that are crawled from the actual Web. They predicted that Universal Search would have a big impact on those marketers that did not take into account the importance of vertical searches, but those marketers that saw to it that their sites were listed in various vertical searches should not see a big difference. What they will see is more exposure for their marketing message. Before I go any further let me do a quick recap on vertical searches. Vertical searches are those engines or services that are industry or topic specific, where you can find information about your topic without having to search through millions of responses on the regular horizontal search engines.Say for instance you were looking for a specific news related story. You could do a regular search on a horizontal search engine like, Google, MSN/Live or Yahoo! or you could do a vertical search on Google’s News Service. The likelihood that you would find better results on a vertical news service is greater then… Read full this story

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