Mobile web browsing is gaining popularity and acceptance thanks to the extensive proliferation of iPhones and other mobile appliances with surf-friendly interfaces. As a result it is becoming more and more important to offer a mobile-friendly alternative to your current website. The reality is, however, that many website owners seem to have no inclination to spend money on a medium that (as far as they know) is unproven and could generate zero income. Fortunately there is a way for every website owner to create an alternative to their website and not only is it exceedingly simple but it is FREE. Now no one has an excuse to ignore this growing medium! Before I begin I have great news for WordPress users! If your blog or website is run on WordPress there is a simple plug-in you can install that will make your website instantly mobile friendly!! That means that part of this article will not be useful to you but I can assure you a great deal of it is still worthwhile reading; I touch on mobile optimization, promotion, and mobile behavioral profiling. First Make a Plan Before you create your mobile website you need to determine what it is going to offer. For example, you may be a service provider and wonder why would anyone would want to visit your website using a mobile device. According to this InformationWeek article, Google breaks mobile users into three behavioral camps that really rings true, according to my personal mobile experience….