When you think about the skills it takes to do link development your first thought probably isn’t “coding” is it? However, as we see more template-based sites and sites administered by people who don’t have much coding knowledge gain authority, you’ll potentially want to think about paying a bit of attention to at least basic HTML. As you may have gathered, particularly if you’ve been link building and needed to approach a blog owner, not everyone has a site because he or she is adept with code. Now, you will find some blog owners who’ve chosen a blog package for various reasons, people who are quite fantastic coders but simply wanted to set something up quickly, have ease of maintenance, etc. What you will mostly find, at least according to my experience, is people whose knowledge of HTML isn’t all that fantastic, which isn’t at all surprising, considering the fact that these blog systems have been developed for ease of use, even for the least technical beginners. They are the great equalizer. Here’s the issue with this sort of thing: blog owners can be your bread and butter, at times, depending upon your industry, and there are cases when you…
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