There are numerous things you can to manipulate your site to help it perform better in the search results. There are literally hundreds of different factors that are analyzed, many of which you, as the site owner, have direct and immediate control over. But for as many factors there are that you can manipulate to give you better ranking performance, there are other things that when not properly addressed will do a fantastic job of preventing your site from performing as well as it could and should. While this is not a conclusive list of search engine ranking killers, these five issues can, cause serious damage to your site. Fixing these five rank-killing issues will undoubtedly clear the way for better optimization performance. Little or No Content Can sites with very little content rank well for certain keywords? Absolutely. It doesn’t take a lot of content to get a keyword to the top of the search results. However, when sites have very little content there are far fewer keyword ranking opportunities to be had. Having a fair amount of content on your site gives you greater opportunity to integrate important keywords. That’s not to say you should go throw a bunch of text onto your pages just so you can fit in more keywords. Don’t do that. But with proper keyword research you can look for opportunities to work keywords into places where they fit naturally, without forcing and without having to increase the content unnecessarily. Something else to look…
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