There is one simple technique that, if used properly, can QUADRUPLE your sales. That’s the use of an opt-in page, also called a “squeeze page.”First, let’s look at the flow of a sale without the squeeze page. You have a website established and you start marketing. You do a very good job of marketing and people start coming to your website. All of your marketing drives people directly to your homepage. Some people buy – but most people do not. You understand that sales is a numbers game and the volume of sales is a direct result of the volume and effectiveness of your marketing, so you intensify your marketing efforts. More marketing equals more sales. Now you are happy because the site actually starts to make a profit. So you sink MORE money and effort into marketing, hoping to make a GOOD living.But what about all of those people who come to your website and DON’T buy anything? They come, they look around, they might even have some interest in your products, but not enough to buy anything – at least not right away. So they leave… forever. Oh, they might even intend to come back later, but as… Read full this story
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