Google AdWords can be a fantastic option for increasing your website’s ranking on the Google search engines and for driving traffic to your site. But it can be frustrating if you aren’t getting the ranking you wish. Many people give up too soon due to the lackluster results they feel they are getting without doing a bit of research. But you have to look at Google AdWords as you would any other ad campaign to make it work best for you. This requires investing some money and time in split testing your ads.Split Testing and RankingOne of the key components to an ad campaign has always been split testing and with all the analytical tools Google gives you, it is really easy to quickly determine a successfully performing ad from a mediocre one.You will want to address the following questions. How is your advertising really working in terms of page ranking? Is your pay-per-click (PPC) campaign really driving traffic and upping your position? For starters, you need to analyze the results of your campaign. But how?Perhaps the best way to determine what ads are most effective is to set up split testing. This refers to duelling ads being run simultaneously,… Read full this story
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