No website is without linking related flaws. Whether it’s on-site or off, I can’t say that I’ve ever encountered a “perfect” website from a linking perspective. Some link building mistakes are unintentional and inconsequential, others are catastrophic. See When Link Rehabilitation Is A Viable Option. The idiom “If it ain’t broke don’t fix it” is in full view all over the web. We’ve all seen sites making mistakes. My own site is a case study in poor link optimization. I’ve made mistakes many times over the years. I’ve killed off pages with Pagerank. I’ve orphaned pages accidentally. I have no xml sitemap. I don’t do the rich snippets thing, I’m missing alt text. One of my older articles that was out of date was sitting with a juicy link from Harvard Business School, and I didn’t know it, nor did I notice a Title tag replicated on several articles where I had lazily neglected to edit them. My business is global, but I do have two local locations, but I haven’t optimized for local either. My site is a classic example of a shoe maker going shoeless. I rarely fix these flaws even when I find them because, well, my…
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