SMX Advanced kicked off this morning in sunny Seattle (yes, seriously) with a packed house for the opening session of the SEO/Social Media track, “SEO for Google vs. Bing: How Different are They?” I won’t be recapping all of the sessions I attend today and tomorrow, but will do my best to share any interesting info that comes out of SMX Advanced. (Oh, and I will be live-blogging the two keynotes.) Janet Miller of Search Mojo opened the session with what she described as a “big picture” look at the differences between the two engines. She explained that, for some of her company’s clients, Bing outperforms Google for various key metrics like page views per visit, time on site, etc. She outlined some of the differences in how Google and Bing display search results, ending with a look at Bing’s unique “Document Preview” — the tool that shows content from web pages in the right side of Bing’s search results. Janet says Bing gets its preview content in three ways: uses the H1 tag if different from the title tag first paragraphs of info from the page uses contact info if available on page Rand Fishkin of SEOmoz spoke second…
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