Market analysis firm Comscore has released its rankings for Internet search engines during September of 2010—and the news is that very little has changed compared to August. Google saw a bit of an uptick, Yahoo saw an equivalent downtick, and everyone else saw almost no change at all in the proportion of U.S. Internet searches they handled. However, controversy is again brewing behind the scenes as search engine companies—Yahoo in particular—object to the way metrics outfits like Comscore measure traffic.According to Comscore, Yahoo saw a 0.7 percent dip in the number of searches it handled in September compared to August, while market leader Google saw a 0.7 percent increase in the number of searches it handled. Unsurprisingly, Comscore puts Google way out in front of the search marketing, handling some 66.1 percent of all U.S. Internet searches. Yahoo retains its number-two spot handling 16.7 percent of U.S. Internet searches, while Microsoft came in third with an 11.2 percent share, up 0.1 percent for the month.However, the landscape represented by Comscore’s figures is significantly more complex for September than in the past. September marks the first complete month that Microsoft’s Bing has provided the behind-the-scenes infrastructure for Yahoo’s Internet searches. So,… Read full this story
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