SEO (Search Engine Optimization) industry, there are two camps on either extreme: Those who write about SEO and those who actually do SEO. Yes, they both bleed into one another which typically breeds results-based (as opposed to theory-based) posts about SEO, but the two extremes don’t necessarily have to be at odds with one another despite some harsh opinions on the side of those who actually do SEO. I will be the first to admit that I do more writing about SEO than doing SEO these days, but because I have done SEO before and continue to do it in some form or fashion, I’m able to reach into my experience and put myself into positions of making use of the things I theorize or read about. As such, I always look to create clear discernment between when I write something based on theory versus when I write something based on experience. I feel that if more people who write about SEO would be more clear about the perspective from which they write, there would be less animosity between them and the doers of SEO who tend to know what really works, what doesn’t work, and when questions of ethics… Read full this story
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