Working on the agency side of search for many years has taught me some valuable lessons. I’ve been privileged to work with the best and brightest, and by turns, saddled to work with the worst and dullest. I’ve seen a little bit of everything: those that get it, those that don’t, and those that don’t know what to get! I’ve often been attracted, over the years, by the allure of in-house work (in contradistinction to agency work) for the seeming luxury of focusing on a single company and set of sites (or even a single site). While I’ve never held a full time in-house position (having always been on the consultant or agency side of the fence), my work at Zappos has closely resembled that of an in-house SEO. So while I haven’t been an in-house SEO full time, I’ve stood in those shoes and looked from that desk chair, so to speak. Combined with our work at AudetteMedia with large and leading companies in many industries, I’ve come to know the challenges for both the in-house and agency roles. Please note that these thoughts are confined to the SEO discipline and its inherent workflow and processes. However, many of…
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