For large organizations, keeping a close watch on keyword targeting and on-page optimization across an entire site or network of sites is not an easy task. At the enterprise level, a single site can have millions or tens of millions of pages, and larger organizations such as news publishers may have 20-30 different sites or more. So, how do you effectively manage all those pages? The in-house SEO team certainly cannot check every page by hand. An agency can be brought in to do individual page audits but this is costly (and ultimately inefficient) and it creates an outside dependency. Enterprise SEO tools like BrightEdge or Conductor offer a good way to monitor both technical and editorial issues side-wide, something that is critical to any large-scale SEO effort. However this type of post-creation monitoring and assessment requires the content producers or SEO team to go back and make revisions. Reworking key page elements cannot be entirely avoided but it is important to reduce the need for it, especially on a large scale. With all this in mind, here are some tactics for managing and improving the content optimization process for enterprise sites. Enterprise SEO Training Training is a fundamental component of enterprise SEO. Go to any in-house or big site SEO session at a conference and training will be repeatedly emphasized (and rightfully so). When it comes to content production, every person in the organization that touches content in any way should be well versed in editorial SEO best practices….