Creating a Content Marketing Strategy for Your Website

Content marketing is becoming an increasingly significant element of online marketing strategies. We’re all familiar with the saying “content is king.” But now, where we post and share our content is secondary only to the quality of the content we create. Though it may seem like a straightforward concept (create great content and share it), content marketing isn’t all that simple. For a content marketing campaign to be successful, a well-developed strategy is necessary — taking industry, content type, distribution channels and more into consideration. If you create web pages, blog posts, videos or other types of content online, you are considered a publisher. So, it’s time to think like a publisher when it comes to developing your content marketing strategy. Take Stock Of Where You Are Before you dive into developing a strategy, take an inventory of your existing content. You make be able to repurpose or reuse some old content for a new content marketing initiative. Perhaps an old blog post can be updated to be timely and relevant again, or a video can be edited to include new information. If the core idea of an old piece of content can work for a new piece, you will be ahead of the game. With an inventory of your content assets complete, it’s time to start setting goals for upcoming content marketing projects. Set Goals One of the most important parts of any online marketing campaign is to have a goal in mind before strategy development. If you aren’t…