Please note: there is a more up-to-date version of this post available here: 26 best free SEO tools.
Google’s official position on webmaster best practices really hasn’t changed much over the years. What has changed is the search engine’s ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impact on the SEO landscape.
Google’s Matt Cutts has remarked that no one should be surprised when a website that hasn’t followed the guidelines is penalized. What Cutts overlooks or chooses to ignore is something that I have dubbed the “Google Paradox“. I suspect the Google paradox is the root cause for one black hat forum member expressing his desire to “punch Matt Cutts in the face” (per Cutts’ Pubcon 2013 keynote).
In order to reach the top of the SERPs and stay there in 2013 and beyond, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, there are a number of free tools that can help you achieve that goal.
Developing the right list of keywords remains a staple of SEO, even in 2013. Because the keyword selection has such a profound impact on the overall performance of a website, the keyword selection process shouldn’t rely on a single tool.
2. Keyword Eye Basic
3. YouTube Keyword Tool
Übersuggest utilizes the “Suggest” data from Google and others. A terrific tool for developing long-tail phrases.
Everyone knows by now that Panda ushered in a new era for content quality. No longer will cheap, spun, or duplicate content frequently find its way to the top of the SERPs. These tools will help you with your content development
5. Anchor Text Over Optimization Tool
6. Convert Word Documents to Clean HTML
Don’t let the title scare you away. These are technical tools designed to be used by the non-technical among us.
8. Xenu’s Link Sleuth
Xenu’s Link Sleuth is a PC based spidering software that checks websites for broken links. It performs validation of text links, frames, images, local image maps, and backgrounds.
9. Robots.txt Generator
10. Robots.txt Checker
Robots.txt Checker is a “validator” that will analyze the syntax of a robots.txt file to verify the format is valid.
11. URI Valet
12. Title and Description Optimization Tool
13. Image SEO Tool
14. Schema Creator
15. Google Snippet Preview
17. XML Sitemap Generators
XML Sitemap Generators create “web-type” XML sitemap and URL-list files (some may also support other formats).
18. XML Sitemap Inspector
19. Pingdom Website Speed Tool
Pingdom’s Website Speed Tool tests the load time of a page, analyzes it, and finds bottlenecks.
21. Microsoft Free SEO Toolkit
Now that you have run each of these tools over your website, it’s time to run a full blown SEO audit, complete with detailed reports. Fortunately, Microsoft has created a Free SEO Toolkit which does just that.
What are some of your favorite tools for on page optimization?
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r search strategy and looked at why it is what it is? We’re much more likely to make necessary, iterative changes to our campaigns – but I challenge you to make 2017 the year you question everything.
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