“If I’m willing to pay $100 for someone to bring me a glass of fresh milk from an Omaha dairy cow right now, there might very well be a guy who would be super happy to do that, but he doesn’t know that I’m the crazy guy who is willing to pay $100.” Bo Fishback was on stage at the “Big Omaha” startup conference in 2011, trying to explain how his company Zaarly was designed to make that connection between the person with more money than time and anyone who, finding themselves in the opposite situation, could fulfill his hankering for local farm products. “It creates instantly the ultimate opt-in employment market, where there is no excuse for people who say, ‘I don’t know how to get a job, I don’t know how to get started.’” Fishback wrapped up his presentation with a flourish: A man in a baseball cap arrived, cow in tow, with a tall plastic jug of milk. Neither Fishback nor I realized at the time that he was the first person to pitch the vision I would hear many more times over the next three years: The gig economy (a phrase which encompasses both the related… Read full this story
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