The hreflang tag is used to tell Google and other search engines the language used on a specific page on your website. Search engines use the hreflang tag to ‘redirect’ the visitor to the page in the right language. Hreflang is also referred to as rel=”alternate” hreflang=”x”. When I was discussing post subjects with our site review team, Annelieke pointed out that hreflang was mentioned on our website, but that we never did an article about it. Perhaps that is because for most sites, hreflang isn’t a ranking related issue. For the larger sites it could be, by the way. In this post, I’d like to explain a bit more about multilingual websites and how hreflang is important for these sites. What is Multilingual? In our online context, it basically means that content is available in more than one language. This can be cross border, for instance French or Chinese, but there is a bit more to that. It can also mean a language variation (so to speak) is available, like our next door neighbors the Belgians have. In Belgium, some speak Flemish (which is like Dutch) and some speak Walloon (which is like French). More on this later, as…
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