For an industry that’s only been viable for about 15 years, search engine marketing has provided a strong career option for many of us — most of whom (like myself) have literally fallen into the field. I remember working for one of the first large search agencies in 2006 and asking my colleagues their backgrounds. Surprisingly, very few of us had marketing degrees. My peers majored in things like English, philosophy, journalism, communications, engineering, law, and even in film (me). One of my brothers-in-law is an architect. The other is a doctor. Careers like those have fairly clear paths from start to finish, but in a nascent industry such as search marketing, there has yet to even be a retirement class to follow. For those of you reading this today: What’s your path in this industry? How do you plan to grow your career? Following are seven potential paths for your search marketing career. Staying A Practitioner Hey, “if it ain’t broke, don’t fix it,” right? I know plenty of fantastic, motivated folks who really love doing what they’re doing. Search engine marketing — whether paid or organic optimization — keeps them highly engaged and continues to challenge their creativity…
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