WordPress is the most widely used content management system (CMS) in the world — roughly half of sites that use a CMS use WordPress. There is good reason for WordPress’ popularity. It’s versatile, easy to use and highly customizable, due to the numerous plugins and themes available. Many believe that using WordPress to host a site automatically guarantees good SEO. As the belief goes, all you need to do is start a WordPress site, and your SEO will take care of itself. It doesn’t work that way. If you’re on the cusp of launching a new WordPress site, here’s what you need to know to maximize search engine visibility. My goal in this article is to provide several overarching strategies (rather than a technical how-to) that will improve your search potential. 1. WordPress Is Not An Automatic SEO Solution First, let me reiterate the fact that WordPress is not an SEO silver bullet. The value of WordPress for SEO is that it is simple and intuitive. The platform doesn’t require a lot of coding or difficult customization. As such, it can be easy to get up and running with great search-optimized functionality. Another benefit of WordPress is its technical beauty….
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