Buying sponsored updates on LinkedIn is pricey, but worth the expense if it improves your credibility and brings you new business. So how do you get the most for your money when paying for these posts? To find out, we asked 10 founders from YEC for their best LinkedIn tips. Target Your Audience Correctly With any conventional ad campaign, the inability to target correctly is just a waste of time and money. The same can be said about LinkedIn sponsored updates. The people that you want to see your ad are extremely diverse, so do a little bit of research to properly determine who they are. Don’t focus on the people who already follow you, target non-followers who would be enriched by your content. – Cody McLain, SupportNinja Include a Compelling Image In order to gain the most traction out of a sponsored update, you must include a compelling image. A high-quality image that corresponds with the headline will connect the reader to the story. I’ve personally found photos of people work the best in organic and sponsored posts. – Shalyn Dever, Chatter Buzz Media Focus on the Value Proposition Have a compelling message with a value proposition that focuses…
- Libya-IRA reparations fund call rejected
- Gatwick runway reopens after drone chaos
- 'Persons of interest' in Gatwick drone hunt
- Biggest foodbank 'helping more than ever'
- Zimbabwe protests after fuel price hike
- Council 'not informed' of YouTuber visit
- Mayor 'biggest spender on Facebook ads'
Getting the Most Out of LinkedIn Sponsored Updates have 239 words, post on at October 11, 2015. This is cached page on SEO. If you want remove this page, please contact us.