In a series of video ads, print ads, and outdoor posters, TubeMogul alleges Google has a “conflict of interest” when it comes to advertising and that it has built up a “walled garden” from the rest of the ad tech industry. Google declined to comment on the campaign. TubeMogul appears to be referring to Google’s move last summer to restrict third-party companies – like TubeMogul – from buying YouTube ads via the DoubleClick Ad Exchange. Instead, advertisers now have to contact YouTube’s salesforce directly or use Google’s own self-serve ad tech platforms. However, in November, YouTube did allow outside vendors to report on its video ad viewability. In a press release, TubeMogul also points out that it does not own media or make money from publishers in any way – unlike Google (although the majority of the biggest digital players, from Facebook to AOL, also have this kind of full-stack technology.) Both video executions in the “Independence Matters” campaign see someone using Google’s voice search feature. In the first spot, the person asks: “What is a walled garden?” Nothing happens, so they then asks “Uhhh … show me articles about walled gardens in ad tech.” When Google still doesn’t bring… Read full this story
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Ad tech company TubeMogul is launching an ad campaign that alleges Google has ‘conflicts of interest’ and ‘walled gardens’ have 317 words, post on www.businessinsider.sg at March 7, 2016. This is cached page on SEO. If you want remove this page, please contact us.