As Facebook gears up to announce a bunch of new video and messaging products at its developers conference this week, a common question has come up among industry insiders: “Where’s Google?” Facebook seems to be leaving Google in the dust in certain areas where the search giant should have dominated. Beyond giving Facebook bragging rights, the company’s aggressive development of some of these new technologies has the potential to shake up the business landscape. Take Facebook’s recent, dramatic push into video live-streaming. Sure, YouTube has broadcasting capabilities. Individuals can do it, particularly through its gaming app, and the company has live-streamed huge events, like the US president’s State of the Union address, music festivals, and several debates. But since opening up its own streaming capabilities to the public, Facebook has put discovery front and center, and already proved the virality of its approach as nearly a million people simultaneously tuned in to watch a watermelon explode. One Facebook partner that Business Insider spoke to put it this way: Part of the appeal of Facebook’s Live product is that broadcasters can pull in people who were already just hanging out on Facebook anyway. Google may get the same amount of people… Read full this story
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