The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be signed up to Search Console in order to be crawled and indexed by Google, it can definitely help with optimising your site and its content for search. Search Console is where you can monitor your site’s performance, identify issues, submit content for crawling, remove content you don’t want indexed, view the search queries that brought visitors to your site, monitor backlinks… there’s lots of good stuff here. Perhaps most importantly though, Search Console is where Google will communicate with you should anything go wrong (crawling errors, manual penalties, increase in 404 pages, malware detected, etc.) If you don’t have a Search Console account, then you should get one now. You may find that you won’t actually need some of the other fancier, more expensive tools that essentially do the same thing. To get started, all you need is a Google sign-in, which you probably already have if you regularly use Google or Gmail, and visit Search Console. Then follow this complete guide which will take you…
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