Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform requirements may slip under the radar in their due diligence. To support all of those tasked with selecting a new website platform, let’s recap the top elements to consider when vetting different solutions. Platform SEO requirements In my experience, the following are must-have elements when assessing new website platforms. Missing one or more of these elements likely means your site will see poor representation in search engine indices and/or miss an important quality guideline. 1. Hosted on dedicated IP (IP shared with dev site OK) Too often, I see major websites or blogs hosted along with dozens or hundreds of other websites. This generally hurts site performance and should be avoided. 2. Supports basic mobile-friendly viewport features Whether you choose to adopt a “mobile first” mindset or not, being mobile-friendly should be a big part of your platform consideration. Two major elements of being deemed mobile-friendly: Pages specify…
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