Both Pubcon and State of Search Dallas are coming up in the next few months. Each show has multiple days with sessions ranging from SEO to PPC, social media marketing, and UX. Below you’ll find some must-see sessions based on topic and speakers. There are other great ones listed, but here are a few and the reasons you may want to check them out. Editor note: If you can’t make either of these, but want to learn from the top experts in search at companies like Zillow and ESPN? Check out SEJ Summit NYC, happening Nov. 2, 2016 at The TimesCenter. This is one of the oldest and most esteemed shows for the search and online community. Instead of speaking, this time I’m going as an attendee so I can learn some new tricks and tactics. Below are some of the sessions that you may want to consider attending as well. Tuesday, October 11 10:10 – 11:20 – Penalty Abatement. Re-thinking linking. This session stands out because of the ever-changing structure of penalties from the search engines. With a mix of SEOs to lead the session, you will learn what may put you at a higher risk of penalties and what you should already be looking for to help prevent them. 11:25 – 12:30 – Speed Baby Speed I was torn between this and the link building session with SEJ founder Loren Baker. Page speed is even more important than before with mobile devices being used more and more often….