To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull consumers who are trying to get by from paycheck to paycheck into a deepening hole of debt. Just this week, the FTC fined a payday lending group $1.3 billion for deceptive loan practices. Industry watchdog groups have been advocating for more regulation and pressing for change, and in May, Google announced it would start to ban payday and high-interest loan ads. The ban started rolling out the week of July 20. There were estimates the move could cost Google millions in lost ad revenue. Yet, more than two months later, it appears the ban is likely having little to no impact on Google’s bottom line. as ads continue to fill the available slots on desktop and mobile. Why? Because it’s not an actual ban, and the advertisers quickly figured out how to change their messaging to meet Google’s policies. In a review over the past month, I have found advertisers showing messaging on landing pages from Google ads that complies with the new restrictions (APR rates no higher than 36 percent and minimum repayment period of…
- Some lending apps thrive on India's Google Play despite policy violations
- Some lending apps thrive on India's Google Play Store despite policy violations
- Some lending apps thrive on Google Play Store despite policy violations
- Loan apps continue to break Google Play Store rules
Why are payday loan ads still showing on Google after the ban? have 243 words, post on at October 5, 2016. This is cached page on SEO. If you want remove this page, please contact us.