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You are here: Home / With Alphabet, Google faces a daunting challenge: organizing itself

With Alphabet, Google faces a daunting challenge: organizing itself

Google’s self-professed mission is to organize the world’s information. But a company known for engineering excellence is still trying to solve the very human problem of how to organize itself. FILE PHOTO: A Google search page is seen through a magnifying glass in this photo illustration taken in Berlin on August 11, 2015. Nearly two years ago, Google co-founder Larry Page announced the tech giant would be remade as Alphabet, a holding company whose units would include Google and an array of unrelated pursuits in areas such as healthcare, self-driving cars and urban planning. Wall Street cheered. Previously those riskier ventures had been lumped into Google’s overall financial results. Investors would now see Google’s performance independent of its so-called “Other Bets,” an eclectic collection of 11 ventures. They include Nest, a maker of Wi-Fi enabled thermostats; Calico, which seeks to prolong the human lifespan; and X, the company’s secretive research lab. Alphabet’s top management also aimed to boost accountability by appointing chief executives to head each of the Other Bets. Few people in Google’s constellation of ventures had ever held the title prior to that. But so far Alphabet has failed to show it can convert its Other Bets from…

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