On the cusp of the latest iPhone release, columnist Purna Virji from Bing offers insights to help advertisers cash in on new device launches. We’ve all seen the news headlines. They queue, they camp, they chant. And sometimes, they even stampede. Just to get their hands on a new device. And while these are the more extreme cases, it’s clear that consumers love technology, ready to cast off last year’s phone for one with a better battery, more pixels, and a blush-gold case. But of course, the decision journey begins long before launch day, creating a significant opportunity for retail advertisers – as long as you get in on the action at the right time. What makes this new device season even more interesting is the rise in opportunity for brands outside of Apple. iPhone users are becoming less loyal to Apple over time, according to research by UBS analysts Steven Milunovich and Benjamin Wilson. This chart is particularly surprising because it shows that Apple’s customer retention rates are heading toward parity with Android phones, including those made by Samsung (which suffered last quarter due to the recall of its flagship device, the Galaxy Note 7). How can iPhone retailers win…
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