Early adopters in the small business custom app game were primarily owners of restaurants and gyms, but now, thanks to an increase in mobile application development options, many SMB owners are creating apps to reach their customer base, improve customer service, increase internal efficiency and boost brand awareness.Despite the obvious merit of having a custom app, many SMBs stop short when confronted with the sheer variety of options for development. Choosing between template-style DIY app creators, development companies, services that require some coding and individual contractors can be a daunting task if you’re not familiar with the app building industry.This buying guide not only offers recommendations for a variety of common business-use cases for app creation but includes general information about the types of apps out there, features you should be aware of, common roadblocks, and the pros and cons of different app building platforms and services.As you search for an app creator, you’ll probably come across the terms native app, hybrid app and mobile app. The difference is simple.Web app: Web apps are not downloaded through app stores. Web apps are essentially mobile versions of websites accessed through browsers such as Chrome or Safari and are built using JavaScript,… Read full this story
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