In last month’s column, I talked about taking advantage of the summer months to optimize your SEM account. Using the summer slowdown (if it exists for you!) to examine your settings, review your ads and take a closer look at location options won’t transform your PPC account, but these small actions can add up to significant improvements. Sadly, summer is almost over (sniff, sniff), but you can still make the most of any lull in business to conduct the same kind of optimization process with your Google Display Network (GDN) accounts. So when you find yourself with a moment to catch your breath, here are five GDN hidden gems worth looking into: When you originally set up your display remarketing, did you set it up in AdWords or Google Analytics? If you set things up exclusively in AdWords, this might be a good time to switch to Google Analytics or (at a minimum) add in Google Analytics audiences. Two reasons justify the change: (a) If your remarketing code gets stripped, you’ll catch it sooner in Google Analytics. Recently, my team and I saw a slow and steady drop in a client’s remarketing campaign audience numbers and conversions. The dip occurred…
- The best hidden gems and secret spots in San Francisco
- In the Know: New Claw Bar is hidden gem in Naples
- The Red Fez is Downtown's hidden gem
- Rick Steves: Exploring Europe’s hidden gems
- Lagoon Greenway not-so-hidden gem for hiking in Vero Beach
- Local hidden gems: 5 interesting items from your farmers’ market
- Hidden Gems: Do the Patriots Find Them or Create Them?
- We unwrap the hidden locations EVERYONE needs to visit this year
- How DreamWorks Animation & Universal Set A $55M+ Record Opening For ‘Train Your Dragon: The Hidden World’
- 6 hidden TV gems you might have missed (and they're all returning this month)
Optimize your GDN accounts with more hidden gems have 313 words, post on at September 5, 2017. This is cached page on SEO. If you want remove this page, please contact us.