Marketers cannot ignore offline channels. Customers no longer see a difference between digital and physical. In fact, in this age of digital connectivity, inbound phone calls are on the rise. And it is often these customers who call directly to a business are a marketer’s most valuable asset. In May 2017, Marchex commissioned Forrester Consulting to examine how customers who initiate an inbound call during the customer journey perform against those who do not. Through an online survey of 213 marketing decision makers in the US, we found that the phone customer converts faster, spends more and churns less. Learn more. Visit Digital Marketing Depot to download “Pick Up The Phone: Your Best Customer Is On The Line.” About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.