Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week, Google, YouTube, Bing, and LinkedIn launched some exciting new features on their respective marketing platforms. Check them out below! Google Upgrades Movie Search Experience This is one is for the movie buffs and casual moviegoers alike. Google has upgraded the movie search experience, expanding the movie search card with useful new features such as reviews from IMDB and Rotten Tomatoes, and shortcuts to buying tickets from participating cinemas. By simply searching “showtimes” or “movies”, Google displays films showing near you. Clicking on one of the listed movies pulls up a wealth of relevant information, including different theatre showtimes, locations, cast, reviews, and even trailer videos. When applicable, tapping on your desired showtime lets you buy tickets. This feature is currently only available on Android’s Google app and on Google Search in mobile browsers in the U.S. and in India, and will soon be available on browser and iOS. YouTube Introduces Reach-Based Ads “TrueView for Reach” was recently introduced by YouTube as their newest TrueView ad model. It promises to be a more advertiser-friendly and cost-effective YouTube ad solution, allowing advertisers to buy ads based on the total number of people that are reached. TrueView for reach brings our popular in-stream format built on user choice together with the simplicity of CPM buying. Optimized for efficient reach, this format can help you to raise awareness among a broad… [Read full story]
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