On today’s show! The rebirth of SEO Why do clients buy SEO without being bought in? What SEOs can learn from the world of advertising Communicating up the authority chain inside companies Thinking of SEO projects like a product team Estimating the ROI of SEO projects What to do when you’re a company like Coke and you don’t need SEO traffic to sell things Listen Now! BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months. Also, check out Brian Dean’s Definitive Guide to BuzzSumo. Related Episodes You Might Like Amazon Store SEO with Danny McMillan Big Brand SEO with Corey Eulas Show Agenda and Timestamps (Coming shortly!) Tools Mentioned (Coming shortly!) Articles, Resources, and Links Mentioned (Coming shortly!) Watch The Bonus Interview on The SEO Maturity Model! Find Heather Online Twitter LinkedIn VML KCTRVLR About Dan Shure Hi! I’m Dan Shure. I write all of the posts and host all of the podcast episodes you’ll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!