With the Google Medic Update from August 1st, the core broad Google algorithm update. Many are not just looking at the quality raters guidelines but also looking back at the advice former head of search Amit Singhal gave around the Google Panda update from May 2011. The advice is solid advice for any web site looking to get better and thus can probably be related to any core broad algorithm update. Dan Shure posted a screen shot of some of the bullet points on Twitter that post back in 2011: Gary Illyes from Google responded in his normal sarcastic manner on Twitter saying “It’s almost like we’ve been saying the same things for the last decade.” SEOs, webmasters and those impacted by this Google update are looking for ways to get their rankings back. Google’s advice has been super limited thus far and SEOs are trying to figure out if they need to focus on links, content or other things. Overall, from the advice I am seeing, Google is pointing at overall a better content and user experience and less so on the link side. But who knows… For all my stories on this Google Medic Update, see our Google Medic category. Forum discussion at Twitter.