Joy Hawkins posted in the Local Search Forums that Google My Business Insights, the place to go to get Google My Business analytics, will now expand their data to include more types of searches that get included in the Google My Business Insights reporting. So it will not just be things like people searching for your brand name or [directions to rustybrick] and forms of searches like that. But it can also include searches like [when does rustybrick open] and other more expanded local intent queries. Here is an example of the above query: Joy said: Google just alerted us that they recently made a change to GMB Insights that allows Google to include more places where customers find you. For example, they can report on queries like this one which pulls in data from GMB. Joy, who seems to be speaking on behalf of a Google representative, wrote “some businesses might see a change in searches from today on but many won’t notice a difference. It’s expected that large chains will see this effect more so than small businesses.” I do not see an official post from Google on this yet but this might be something they leaked to just the top contributors. Forum discussion at Local Search Forums.