SEOs who work in the mediation, yoga, relaxation, wellness center niche know how competitive it can be. And they are also doing searches for money-keywords in that space. If they happen to be stressed out from the fluctuations in rankings from all the Google updates and do a search for [deep breathing] or [breathing exercise] or other variations, they will get a bit of a mental break offered by Google. Google will tell these searchers how to breath and relax. Similar to the Apple Watch breathe app that asks you to take a minute and breathe (I disabled it on my watch). Here is a video of it in action, I posted the GIF on Search Engine Land: Relaxed now? Okay, back to optimization and chasing the keywords! Forum discussion at Twitter.