You all know that I named the August core Google algorithm update the Medic Update because it seems highly slanted in terms of the impact it had on the health, medical and fitness niches. But Google is still going with this is a global update. Danny Sullivan of Google was directly asked about the medical/health topic and he said on Twitter “It’s a broad core update which means it is involving all searches.” Here are those tweets: To be fair, no one I am reading has said it is JUST the medical/health niche but almost everyone I am reading is saying that while it is a global update, it seems the medical/health niche got hit the hardest with this update. Yes, it impacted entertainment, gaming, travel, etc – as we showed and many others showed as well but again – it hit the medical/health niche the hardest. I tried super hard to get Google to look into the impact more and come back to us with more than the original statements, I failed. At least John Mueller from Google is having some fun with it: Forum discussion at Twitter.