Google seems to be expanding Reserve with Google, a way to integrate your booking, reservation and appointment software directly in your Google local panel or on Google Maps through Google My Business. It launched last October and Sergey Alakov noticed that it is now available for attraction and museum tickets as well. Sergey posted about this on Twitter and it has not been confirmed yet. Maybe the existing integration partners expanded who they work with or maybe Google is bringing in more parters, as the partner page said? This wouldn’t surprise me if Google eventually lets you book, reserve and even buy everything through Google’s web site and not have to go to a third party interface to do it. It will just take Google time but eventually they will get there. I mean, how else will you be able to say “Okay Google, get me a three tickets at the Bronx Zoo for Thursday.” Google Duo? Maybe but this is way more integrated and seamless. Forum discussion at Twitter.