Mysterious Group’s Facebook Ads ‘Most Blatant’ Case of Brexit Dark Money Funding

Furthermore, an archive documenting an advertiser’s previous campaigns, approximate overall spending and number of users reached, is accessible to the public. “We see this as an important part of ensuring electoral integrity and helping people understand who they are engaging with. While the vast majority of ads on Facebook are run by legitimate organisations, we know that there are bad actors that try to misuse our platform. By having people verify who they are, we believe it will help prevent abuse,” the social media giant said. Inauspiciously, mere days later news broke of a mysterious and suspicious Facebook advertising campaign which had been operating for 10 months, microtargeting UK users and bidding them to engage with a pro-Brexit website. Curiouser and Curiouser The campaign was run by a shadowy organization called Mainstream Network. Launched in 2017, little information is publicly available about the group, and its accompanying website is thoroughly unilluminating, merely publishing news stories repurposed from news outlets and wire agencies, typically with minimal amendments, and reasonably frequent opinion pieces under the banner of ‘Mainstream Says’ — who or what is funding or managing the endeavour isn’t stated. No entity is registered under that name with Companies House and no contact or personnel details can be found on the web. Nonetheless, Mainstream Network operates social media accounts with small followings — its Facebook page… Read full this story

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