A practical guide to keyword clusters & search behaviour

Home > Blog > A practical guide to keyword clusters & search behaviour 21st November 2018 – 6 minutes read  Search SEO Tips & Tricks Richard Lewis – SEO LeadThere’s a new gang on the SEO block – or, to put it more accurately, a new cluster. The term ‘keyword cluster’ is self-explanatory: take related keywords and position them in groups to match the distinct aspects of the topics they are aimed at. Think about it like this: “what is X’, ‘how to find X’, ‘how to find cheap X’, ‘compare X quotes’, ‘best X’, ‘best X europe’ etc – not forgetting the core topic of straight-up ‘X’ itself. Search Is Changing Users are changing their search behaviour, so it makes sense for search engines like Google to alter their algorithm to favour topic-based content. Gone are the days of consumers awkwardly patching together relevant terms for their search. Most users are now comfortable with the notion of intelligent machines, and so treat them as such, posing complex questions in the same way that they might with a human interlocutor – “how old is Barack Obama?” rather than “Barack Obama age”. And since algorithms are now developed enough to understand search intent to a greater degree than ever before, it makes sense to arrange content in interlinked themed groups. Ringing the keyword changes (even if they’re all the rage) can be a relatively lengthy process, so is it worth it? A number of studies have found that the more thoroughly interlinked content was, the… [Read full story]