Google has announced using site speed as a ranking factor back in 2010. Now, finally a patent has been granted to Google that Google uses resource load time in ranking search results. Here are the steps which may happen whenever a search query is entered on Google: Step 1: Search query is received from a particular search device. Step 2: Calculates “first score” based on the relevancy of the resource based on the search query. Step 3: Calculates load time data for each of the resource based on the loading time the resource takes to load on the users device. Step 4: Generates a “second score” based on the measured load time of the resource and adjusts the ranking of the resources accordingly. Hence, this patent suggests that Google firstly measures the time a resource takes to load on the users device and adjusts the final ranking of the resource. Thereby indicating that the rankings are device dependant. Further Reading: http://www.seobythesea.com/2014/02/googles-patent-site-speed-ranking-signal/ http://searchengineland.com/google-now-counts-site-speed-as-ranking-factor-39708 http://moz.com/blog/how-website-speed-actually-impacts-search-ranking Also See: Google Page Speed Suggestions Page Speed Important for Improving Search Engine Rankings Seo Best Practices Seo Secrets How to Make Your Website More User Friendly How to present content on website Google Patent to Identify… Read full this story
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