The point of writing landing pages is to optimise them for keywords that people are searching for. In terms of efficiency it’s best to get a few different keywords targeted for each page, particularly when the words or phrases are very common, but you need to be careful not to overdo it. Falling into the black-hat tactic of keyword stuffing, even if done inadvertently, will only hamper your SEO efforts. As far as keyword stuffing goes you will generally be ok if you use your target phrases in a natural way and keep your writing style fluent. If whoever proofreads it for you goes through the content without noticing a weird amount of repetition then you will almost certainly be fine. It can be hard to fit all of your targeting in while keeping your writing natural enough for potential customers to enjoy reading, but there are ways around that. Google recognises synonyms The Google algorithm isn’t stupid – it knows that different words can mean the same thing, and takes this into account when deciding if your page is relevant to a search term. If you want to advertise that your products are “cheap”, for example, “affordable” will work… Read full this story
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