PONTE VEDRA BEACH, FLORIDA – The PGA TOUR announced today that three-time GRAMMY Award winner Darius Rucker will become the organization’s first formal brand ambassador. The announcement was made during Rucker’s media appearance at the AT&T Pebble Beach Pro-Am in Pebble Beach, California where he is competing this week as part of the celebrity field. Rucker, who plays golf almost as often as he plays the guitar, will not only expand his resumé to take on a larger role across PGA TOUR-owned channels, but fans of the Hootie & the Blowfish front man will also notice a PGA TOUR presence on stage throughout this summer’s Group Therapy Tour. The partnership is reflective of the continued efforts of the PGA TOUR and its “Live Under Par” brand campaign to show how the game of golf can reach beyond what you see inside the ropes at a tournament. Fans can expect to see Rucker appearing more frequently as a commentator on PGA TOUR LIVE, across PGA TOUR digital channels and in-person at PGA TOUR events. In addition, the PGA TOUR will be sharing the stage with Rucker on his newly announced Hootie & The Blowfish Group Therapy Tour via a custom branded vintage t-shirt and hat… Read full this story
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