Editor’s Note: This post is from Search Engine Journal’s new ebook Advanced Technical SEO: A Complete Guide. This in-depth guide will teach you the essentials of technical SEO. Want your copy now? Download it here or scroll to the bottom of this post for more details.SEO has changed more than any other marketing channel over the last decade.Through a succession of algorithmic evolutions, SEO has also remained the foundation of a successful digital strategy – 51% of online traffic arrives at websites via organic search, after all.SEO has gone mainstream.Still, we must take stock of the fact that SEO requires new skills and approaches to succeed in an increasingly competitive world.With more than 5,000 devices integrated with Google Assistant and voice search on the rise, the focal points of search have become decentralized.The SERP as we knew it is long gone; search is dynamic, visual, and everywhere now.This has a very significant impact on organizations, as SEO is a collaborative discipline that requires a synthesis of multiple specialisms to achieve optimal results.At the heart of this lies the domain of technical SEO, which has remained the foundation upon which any successful strategy is built.A Brief History of Technical SEOAll roads lead back to technical… Read full this story
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