Thank you pages for purchases get a lot of attention. There are lots of articles about how to handle that last step in the shopping experience. After all, a good thank-you to a customer can reinforce branding, upsell products, and further retarget buyers. Newsletter thank-you pages, however, receive a lot less attention. There aren’t many how-to articles devoted to them. And web designers don’t give them much notice. But how about the person who signs up for your newsletter email list? That thank-you page is an opportunity to leave a new subscriber with a positive feeling — or a missed opportunity. Don’t let your thank-you-for-signing-up page be just an afterthought. Here we’ll look at seven great examples of companies thanking new subscribers. Consumer Reports Weekly Newsletter Thank You Page What Consumer Reports does right: 1. Welcome the subscriber by name. The reader feels welcomed with an informal “You’re all set!” and a thank you that calls them out by name. This reinforces the person’s budding relationship with the brand. 2. Use eye-catching and relevant images to reinforce reader’s newsletter choice. In addition to personalizing by name, Consumer Reports confirms the reader’s choices using bold images with captions. This lets the… Read full this story
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