It’s that time of year again.As Black Friday and the biggest retail quarter of the year approaches, digital marketers are scrambling to capitalize on the spoils of the coming season.According to a recent report by eMarketer, paid search is the fastest growing digital channel amongst retailers. In the U.S. alone, they estimate that ad spend on retail search will jump to $13.12 billion in 2019 – a 22.5% increase year-on-year.This boost in spend has been stimulated, in part, by the exponential expansion of Amazon’s advertising services.Despite increasing competition, however, Google’s offering still reigns supreme with Google Shopping, especially, on the up.A recent Adthena report found that over 75% of the increasing U.S. retail search spend is being pooled into Shopping campaigns. In the U.K., they report a mammoth 82% share.Now is not the time for retailers and agencies to be neglecting Google Shopping.To make sure your accounts are up to scratch, here’s a list of tips, tricks, and best practices to consider when running Google Shopping.With Black Friday and the holiday season looming, it’s more important than ever to make sure the foundations of your account are the best they can be.1. Use Google’s Automation… but Only If It’s Better!Google… Read full this story
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