One way to dominate on Google is to be featured in their snippets. Snippets automatically give you top page rankings and establish you as an authority in a given subject. For people who have question-based queries, Google often answers them with snippets that appear on the top page of searches. Featured snippets are the most accurate answers to questions and are in position zero in searches. Question-based queries are often answered with snippets. Google takes these answers from page one of the Google results. However, snippets can also be taken from page two, three, of the SERP line. Snippets are displayed in bullets and paragraphs so users will not have to click on any links to view the answers. Snippets are prime real estate on Google not only because of the page ranking of zero but for the psychological message it provides that you are the top authority on a subject. You can increase click-through rates for sites and online sales with the content featured in a snippet. Snippets usually come in the form of paragraphs at 81.95%, lists snippets are second at 10.77% and table snippets come in last at 7.28%. Creating content specifically to answer questions You increase… Read full this story
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